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Joe Prospect (7)
Monday, 27 March 2017 14:34
Are You Trying to Sell with Dull Emotionless Marketing? (a Joe Prospect Article)
Written by Matt GethinsJoe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts. Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them.
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Monday, 20 March 2017 14:33
What Pavlov's dog teaches us about emotions in marketing
Written by Matt GethinsJoe Prospect is a composite of how a typical prospect looks at the world and how they react to our marketing efforts. Even though every prospect is unique in some ways—all of our prospects regardless of what business we are in, share many common characteristics. Dear Joe is an advice column written by your prospect to help you better understand them.
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Monday, 06 March 2017 14:25
Gaining your prospect’s trust: Tip #1 Consistency
Written by David RankineFrom the Desk of Joe Prospect
How do you get your prospects to trust you?
This really is the million dollar question. When it comes right down to it, selling is all about getting your prospects to trust you.
So what makes me trust you more than the next guy who is selling your product or service?
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Monday, 13 February 2017 14:19
I haven't heard from you in awhile...another Joe Prospect post
Written by Matt GethinsTOP 3 EXCUSES TO STOP MARKETING
1. The Economy is Down:
OK so when was the last time the economy was up? Can you even remember when the economy was up? By the way, it is a big myth that advertising in a down economy doesn’t pay.
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Monday, 09 January 2017 14:00
Getting your prospects to trust you tip #2: Who you know
Written by David RankineFROM THE DESK OF JOE PROSPECT
Trust in sales is critical and it is made up of several things. Previously I mentioned “consistency” as being one of the key components you need in your marketing to get your prospects to trust you. You have to be in front of your prospects on a regular basis so they come to trust that you are a stable long-term company. And your marketing message has to be consistent so you don’t confuse your prospects about what you stand for.
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FROM THE DESK OF JOE PROSPECT
If you say you perform better than your competitors, attach some numbers to that claim please. How long do you retain your average client relative to your industry? Do you calculate ROI on your service? What percentage of your business comes from referrals? How fast is your company growing?
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Monday, 26 December 2016 13:57
Getting your prospects to trust you: #4 Your guarantee
Written by David Rankine
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