Services

The PPS Lead Generation and Sales System

The PPS Lead Generation and Sales System is completely turn-key.  You don’t have to manage a calling team, know how to set up software or have the skill-set to create the content that is used for your program.

Generating leads is awesome. What makes them more awesome is when they convert into new customers. Our lead generation plans are designed for organizations who want to grow their business by converting both existing and new leads into new business!

We work closely with you to develop and prepare a clearly defined Lead Generation and Sales System with five goals in mind:

• Design a lead continuum where no lead slips "through the cracks"
• Automate the process so your leads move through the sales funnel - even when you aren't in the office
• Significantly increase your existing lead conversation ratio
• Increase the value of existing customers
• Increase sales

Based on our experience working with 2500+ marketing clients over the past 20 years, here are what we believe are the four key principles of successful lead generation and sales.

1. Identify your ideal prospects
2. Create evidence that proves to your prospects beyond a shadow of a doubt that your company will deliver what you promise
3. Keep your marketing message and your evidence in front of your prospects consistently and make sure you include real value in your marketing communication
4. Don’t just wait for your prospects to reach out to you, follow up with them at the right time when they are showing strong signs of interest

We have six programs available.  You can use any one of our programs on a stand-alone basis and get excellent results and value, or you can run any number of the programs at the same time.

1/ Business Excellence Alliance Membership – This is the foundation program that will create the evidence you need to prove to your clients that you will deliver what you promise.

• Customer Survey Design and delivery to your clients by email
• Compile survey results
• Posting survey results on your company's BEA website page
• Your company posts BEA logo and link to your BEA survey results on your website and in your email signature
• Your salespeople present your independent BEA survey results as part of your sales presentation and marketing collateral
• The BEA brand is being independently marketed by BEA to all companies in your market area
• You participate in bi-weekly local BEA group training calls and get to share information, referrals with other BEA member companies

2/ LinkedIn Lead Generation - your ideal prospects are hiding in plain sight!

• Profile optimization – to increase the conversion of profile visits into leads  
• Target ideal prospects using advanced LinkedIn filters 
• Convert prospects into leads with well-crafted messaging 
• Significantly grow your network – send out up to 800/month, 2,400/quarter connection requests to your ideal prospects 
• Set-up all new connections on a follow-up messaging sequence 
• Discovery calls: Provide a sustainable and consistent flow of discovery calls with prospects that fit your ideal target profile   
• Connect with decision makers: Make connections with key decision makers to open new markets and buyers 
• Nurture your existing connections and stay top of mind
• Load your sales funnel: Continuously fill your sales funnel with ideal prospects 
• Done-For-You service – spend your time only following up on warm leads 

3/ Salesforce.com Portal & Automated Email Program - ties the entire process together and keeps you top of mind with your prospects!

• Your qualified Linkedin leads are automatically entered into your salesforce.com portal
• We can add your current prospect lists into your portal
• Online access to personal salesforce.com portal for anyone in your company who is involved in your sales and marketing team
• Detailed real-time reports on email sends, opens and click-throughs
• Personalized email collateral for your company
• One email per week to your lead list (you can add additional leads to your list in addition to the leads that come in from your LinkedIn program)
• Ongoing training for your sales team on how to optimize your results from the portal and email program

4/ Telemarketing Follow Up – This is warm calling-not cold calling because we call your prospects at the right time when they are showing a strong interest in you!

• Experienced North American based telemarketers and managers
• Custom calling scripts and email templates will be sent out by the telemarketers under your company email address and branding
• Your recorded voicemail message is left when the telemarketers reach the decision maker's voicemail, this gives the email a much greater impact
• Online reports detailing all calling data and notes from calls available 24/7 in your salelsforce.com portal
• Access to your telemarketing campaign manager by phone and email plus bi-weekly meetings to review progress and provide feedback

5/ Facebook Campaign - With more than 1.7 billion users worldwide, Facebook has created a unique opportunity for businesses to reach their ideal target audience with incredible accuracy.

• Identify the Audience – use client input and Facebook tools to define the audience for the campaign
• Determine the Right Approach – define how best to advertise to your audience
• Create and Install Facebook Pixel – the FB Pixel helps to track results and build an audience
• Create Landing Pages & Call to Action (CTA) – ideally traffic from the FB campaign should be sent to an optimized landing page that has a good CTA that will drive results
• Campaign Creation – build campaign in the FB Business Manager backend – set up Ad Sets and Ads input targeting
• Ongoing A/B Testing and Monitoring – once the campaign is launched monitor results and continue to test new ad copy, ad creative, landing pages and CTAs to improve results

6/ Google AdWords - we specialize in creating and managing Google AdWords campaigns that produce measurable outcomes!

• Keyword Research – conduct Keyword Research Analysis and produce a report to review prior to starting a campaign
• Campaign Organization and Ad Copy – once the list of keywords or key phrases is developed a Campaign and set of Ad Groups are created with ad copy that is relevant to the keywords and phrases
• Landing Page & Call to Action (CTA)  - in most cases, traffic from your AdWords campaign should be sent to a well optimized landing page that has an effective Call to Action to drive results  
• Conversion Tracking and Remarketing Tags – at a minimum conversion tracking should be set up so that performance can be accurately tracked. Remarketing tags should be installed even if a Remarketing campaign is not planned initially.
• Ongoing A/B Testing and Monitoring – once the campaign is launched monitor results and continue to test new ad copy, ad creative, landing pages and CTAs to improve results