Lead Nurturing

Lead Nurturing (2)

Monday, 08 May 2017 14:42

Lead Nurturing & B2B Appointment Setting

Written by David Rankine

A recent project highlighted the importance of Lead Nurturing and getting more appointments.

To provide some background, PPS started incorporating Lead Nurturing via email into the projects we do last year We use an AppExchange Product called Lead Follow Up and as we accumulate email addresses from the calls we make, we then put the person into the Lead Nurturing campaign and the person gets an individualized email each week after that (we typically run on a 20 week cycle.)

Published in Lead Nurturing

Be the first to comment!

4 Reasons Your Sales are Stalled

Written by Matt Gethins

1. YOU ARE NOT UPDATING AND GROWING YOUR PROSPECT LIST

Your database of prospects represents the present and future value of your business. If you are not consistently updating your prospect database you are losing sales. Every wrong contact name, bad email address and company that you do not know is out of business, is costing you sales. You are wasting time marketing to the wrong companies and the wrong people. And if you are not consistently adding new prospects to your marketing database, your sales will automatically shrink.

Published in Lead Nurturing

Tagged under