Virtually every time we are talking to a company that is considering using our b2b prospecting service, we get these questions.
Will this work for us? How fast will it work?
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Displaying items by tag: Telemarketing
Monday, 12 December 2016 13:52
Joe Prospect Reveals How to Make a Bad Cold Call
The Wrong Way to Cold Call Your Prospects!
Let me start out by asking you a question. How do you feel about receiving telemarketing calls?
If you are like me, you dread these calls and try to avoid picking up the phone if you know it is an unsolicited telemarketing call.
Why do we both feel the same way about telemarketing calls and I am sure all of your prospects feel the same way you and I do.
Let's examine how a typical telemarketing call goes.
Published in
Appointment Setting
Monday, 05 December 2016 13:07
Joe Prospect Reveals How to Make a GOOD Cold Call
THE RIGHT WAY TO COLD CALL YOUR PROSPECTS!
So why do you keep calling me and why do I keep cold calling my prospects? Telemarketing isn’t going to go away because it is still shown to be one of the most effective marketing methods for most businesses.
Even though most telemarketing is done very badly, selling is mostly about timing
Published in
Appointment Setting
Wednesday, 19 April 2017 19:36
Why does telemarketing work better for some companies?
WHAT ARE THE KEY FACTORS THAT DETERMINE HOW WELL TELEMARKETING WILL WORK FOR YOUR COMPANY?
Published in
Value Propositions
Wednesday, 19 April 2017 19:22
Why in-house telemarketing programs fail 90% of the time
In-House Telemarketing fails 90% of the time because there are 7 critical steps to running a successful outbound telemarketing program
1. Hire experienced telemarketers with a verifiable track record
Even if they sound great, hiring inexperienced telemarketers is a bad idea because telemarketing is a difficult job and very few people will stick with it. Experienced telemarketers with a strong track record are in short supply but you need to keep looking until you find them or your program will fail.
Published in
Telemarketing
Wednesday, 19 April 2017 19:11
3 Critical Things We Have Learned About Appointment Setting
YEARS OVER ALMOST 2000 DIFFERENT CAMPAIGNS.
YOU WOULD HOPE THAT THAT AMOUNT OF EXPERIENCE TEACHES YOU SOMETHING. IT HAS.
HERE’S WHAT WE LEARNED:
1. It is not so much what you say, but how you say it.
The prospect reacts more to the overall phone presence and level of emotion and conviction conveyed by the caller. You can put exactly the same script in the hands of 2 different callers and get dramatically different results. Callers can be trained to convey stronger phone presence and conviction by emphasizing certain key words and phrases in the script.
2. The shorter the script, the more likely it is to result in an appointment.
In testing on some of our major campaigns over the years, the results clearly show that less is more. The script, particularly the opening statement, must be very short and get right to the point in order for a script to work successfully. Trying to convey too much detail in a script is a sure fire way to kill an appointment setting campaign. The tendency is to think that the more information we throw at the prospect, the more likely they are to find something that interests them enough to want an appointment. In fact, it works exactly the opposite—the more details you give the prospect, the less need they have for the appointment to get the details.
3. Sell the sizzle.
This point relates directly to the previous one. Make sure your script sells the benefits and the end result of using your product or service. Leave the details of how you do it for the appointment. If they ask how or why, tell them you will show them in your demonstration or meeting.
If you want to see exactly how we conduct a campaign, go to one of our webinars.
Published in
Appointment Setting
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