A friend of mine has recently taken a job as the CEO of b2b company selling a talent management solution, he is leaving the insurance industry to take on this new role.
When he told me this I told him that he needed to be aware that the b2b sales and marketing landscape is in a period of big change and perhaps we should meet so I could give him an orientation on what is going on.
It has been a while since I've had time to write posts. We have continued to help companies of every type get more of the right activity going to solve their challenges at the top of the sales funnel.
If you believe the old truism that "companies fail because of a lack of sales," then you know how critical it can be to keep deals coming into your sales pipeline and that means prospecting.