Telemarketing

Telemarketing (1)

Wednesday, 19 April 2017 19:22

Why in-house telemarketing programs fail 90% of the time

Written by David Rankine

In-House Telemarketing fails 90% of the time because there are 7 critical steps to running a successful outbound telemarketing program

1. Hire experienced telemarketers with a verifiable track record

Even if they sound great, hiring inexperienced telemarketers is a bad idea because telemarketing is a difficult job and very few people will stick with it. Experienced telemarketers with a strong track record are in short supply but you need to keep looking until you find them or your program will fail.

Published in Telemarketing

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